The Painless Cure for Retail DVD Theft
Retail store and supply chain theft of video and game DVDs is a $1 billion dollar problem for mass merchants. The severity of the problem has prompted many retailers to merchandise the newest and hottest video game releases behind lock and key, a practice that further impacts retail purchases by an industry-estimated 30%.
Optiloc provides a powerful retail and supply chain theft deterrent by rendering DVDs unplayable from the point of manufacture until they are “activated” at the point of sale via a simple one-second process. Optiloc disc activation does not require removal of any product packaging.
The Optiloc technology integrates seamlessly into all existing DVD manufacturing lines. The financial benefits of Optiloc for retailers are enormous:
- Dramatically reduce theft losses.
- Openly merchandise and promote all DVD titles.
- Insure in-stock positions on popular / high price point titles.
