The benefits of the Optiloc solution
The invisible padlock
From the point of disc manufacture, an Optiloc-protected DVD is unplayable until it is "activated" using a proprietary Optiloc Activator located at the point of retail purchase. Optiloc activation is a simple one-second process that also incorporates the bar code scan, and is done through the product packaging.
Theft protection with zero consumer pain
Optiloc removes the security hassles currently confronting retail video, music and game consumers. Now shoppers can simply grab entertainment off unlocked shelves, proceed to checkout, and pay for it like a normal product, with no additional tags, cumbersome tape or ridiculous packaging.
Defeat supply chain theft
A significant portion of retail entertainment media theft occurs during transit. Optiloc security extends throughout the entire supply chain. No additional security is needed. Optiloc-protected discs are manufactured and shipped in a non-playable form and will remain that way until the point of purchase. This means theft and illegal distribution both here and abroad will be greatly reduced.
Eliminate locked merchandising – maximize impulse buying
Bring your top selling videos, music and games out from behind locked doors. Optiloc is designed to be extraordinarily secure – but with complete respect for the customer experience. Under the current retail merchandising practice of locking up popular titles, a significant number of consumers lose interest when store staff cannot be readily found to unlock the case. The resulting loss of business can be as high as 30%. Optiloc allows you to treat new titles and expensive video games in the same way that you treat gift cards. They have no value until they are purchased.
